• Read me first

Name: Ella

Age: 23

Location: New York

Gender: Female

Education: Bachelor's degree in Tourism

Occupation: Marketing Manager

Imagine your target audience

<aside> <img src="/icons/customs_yellow.svg" alt="/icons/customs_yellow.svg" width="40px" /> What is the personality of your target audience? Describe me in a few words (strengths, weaknesses...)

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Your answer…

<aside> <img src="/icons/customs_yellow.svg" alt="/icons/customs_yellow.svg" width="40px" /> What is its mission, its goal? What does she/he want to contribute? What does she/he want to pass on to the world?

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Your answer…

<aside> <img src="/icons/customs_yellow.svg" alt="/icons/customs_yellow.svg" width="40px" /> What are her/his values?

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Your answer…

<aside> <img src="/icons/customs_yellow.svg" alt="/icons/customs_yellow.svg" width="40px" /> What does she/he hate above all?

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Your answer…

In the shoes of your ideal customer

Instructions: You're going to have to imagine your ideal customer's dream situation, one in which all his problems have been solved.

<aside> <img src="/icons/customs_yellow.svg" alt="/icons/customs_yellow.svg" width="40px" /> What is your ideal customer's current situation? (please relate this to your business of course)

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