Lucia Lopez


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Age: 22

Location: Sydney

Gender: Female

Education: Hairdressing degree

Occupation: Hair dresser

🥅 What is her current situation?


Relate this to your business of course!


<aside> 😩 Her Pain Points & Frustrations

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What are the biggest obstacles preventing her from changing his situation? Does she have any mental blocks? What questions does she ask herself day after day?

<aside> ✋ Her Objections

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Has she already tried to reach this dream situation? How? Did she fail?

<aside> 😍 Her Dream Situation

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What does she secretly want in life? What is her greatest dream? What impact would it have on her life if she managed to achieve it? What emotions would she feel?

<aside> 👌 Your solution

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What would be the ideal solution for which she would be willing to pay any price?

<aside> 📰 Her Sources of Inspiration

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What books, websites, forums, podcast, Youtube channels, content creators is she following & listening to?

The Transformation


😪 My ideal customer before we started working together


Your answer…

😍 My ideal customer after our collaboration


Your answer…